Friday, September 18, 2009

The New EXTRA is up and running!

Greetings from all of us at Hank Lee’s Magic Factory. Whew. This has been a busy week. There was hardly enough time for me to put my feet up on the desk and light a big cigar. Or even a small cigar. Or any cigar at all.

This week, we got the Fall EXTRA put together and up online. Since I get to pick what I consider the best of the new magic, the EXTRA is really a fantastic collection. There are only 40 tricks, books and videos in the EXTRA, and I can tell you that each one is better than the last. As most of you know, we used to print and mail the EXTRA to our huge customer base. But, frankly, the cost of printing and postage became prohibitive. So, now we handle it differently. You can check out the EXTRA online. Just go to: ( and you can page through it all.
Or, if you would like to download the EXTRA and print it at home, go to: ( and you will get the EXTRA in pdf format, ready for printing.
Or, if you are not online and want to see the new EXTRA, just give me a call at 7881 391 8749 and I will be happy to print you a copy and mail it off to you. I think that covers it all!

This week, we also got the September HankoGram up online. You should all be Magic Of The Month Club members so you can enjoy the monthly discounts presented in the HankoGram. It’s easy and it’s free! All we need you to do is send us an email with your Username (which is usually your last name) and your Password (you can make up any six character password). We will then hook you up and you will be bale to see the discount pricing for all MOMC members. To see the monthly HankoGram, just go here:
( Good prices, eh?

Finally, this week, I finished up the ad for the 2010 Cape Cod Conclave. To check it out, go here: (
The talent lineup is really starting to look good. I will be listing talent as soon as contracts are finalized. I know you will be pleased and surprised at who we have booked for next year!

Speaking of next year, This weekend marks the Jewish New Year, Rosh Hashana. I want to take a second to wish all of our Jewish friends a Shana Tovah. Bonnie has already baked the Kugel.

As you can see that I have been busy, busy, busy. But, never too busy to cook up this week’s excitement!

BUY ONE GET ONE AT 60% OFF SALES EVENT: By far the most popular sale we ever held was the Buy One Get One At Half Price Sale. When that event ran, just last week, we were inundated with orders. We have now juiced that sales event up by offering a gigantic 60% off the second item. That’s right, 60% off! Here's how it works. For the next 6 days, from right this very moment, until Wednesday, September 23rd at midnight, you can save like crazy. How does it work? Simple, really. For every item you buy, you get the second item at 60% off. That's right, a full 60% off. So, if you buy a Harbin Suspension for $549.00 and a Sword Thru Neck for $199.95, you will get the Sword Thru Neck for $79.98! What a deal!!

The rules are also simple. We deduct the 60% from the lower priced of the two items. You can buy as many items as you want, we will do the math and you will save a bundle. There are a few items that are not included in this promotion. Very few. If you order one of those items, we will let you know before we process your order.

Note: Since this is a somewhat complicated sale, the online system will not do the math. We will do it here before we process your order. Your email confirmation will show the full price for each item, but we will figure the discounts before you are charged, and reimburse your credit card.

In order to take advantage of this outrageous sale, you must put the words BUY ONE GET ONE in the Customer Notes Box of the online checkout at If you are calling your order in to our toll free number at 800 874 7400, give the order person the special code. If you are FAXing your order to 781 395 2034 or emailing it to, just remember to include the special code, BUY ONE GET ONE and you will get the biggest discount ever! So, hop to it and save some serious dough!

Now, let’s take a look at this week’s Hotlist!

Amazing Twenty Dollar Bill Trick: Explaining that he is trying out a new trick, the performer follows along to an instructional CD only to have the volunteer's borrowed and signed twenty dollar bill totally destroyed. The instructional CD is no help as it ends abruptly, telling the performer if he wants to learn the secret to magic Lesson number two - he has to buy magic lesson number three!
Left with no recourse, the Magician says he's going to let the volunteer keep the Amazing Twenty Dollar Bill Trick as pay back.
Now get this - the volunteer, who has been holding the box the Amazing Twenty Dollar Bill Trick came in the entire time, is asked by the Magician as a last ditch effort to check inside for the trouble-shooting DVD. The spectator opens the package, takes out the DVD case, opens there inside is a sealed windowed envelope that says TROUBLE SHOOTING. But wait - seen inside the window of the sealed envelope is a signed twenty dollar bill. And yes - lo and behold - it is the spectator’s signed twenty dollar bill!
After the performer exclaims that he's returning the trick in the morning, the Voice Over pops back on for one last word, A very funny, unexpected closer.
This is just the basic effect. The Amazing Twenty Dollar Bill Trick is filled with comedic twists and turns and is so easy to do!
Comprehensive DVD with complete handling and bonus ideas.
Quality made CD with professional voice over including two shorter versions of the routine and the full seven minute version.
Quality made props. $40.00 (60.1615)

Magic Matters – Robert Neale and Larry Hass: Robert E. Neale is a prolific creator of magic tricks and presentations, which are performed by magicians all over the world. He is also a leading philosopher of magic whose theoretical writings are helping performers better understand the work they do and expand its range to be more interesting, diverse, and meaningful.
In this collection, Bob Neale shares his latest work on both sides of his magical mind. Magic Matters contains over forty new tricks, each one with a fully developed presentation on a wide variety of themes. It also contains eleven theoretical essays on topics central to thinking magicians: for some examples, gift magic, humor, wonder, dark magic, and play.
This remarkable book offers an abundance of riches for people who love magic. Just as the performance of a master magician, it will delight, challenge, and inspire you. You, your magic, and your views about magic will not be unchanged.
Indeed, magic matters!
281 pages. Hardcover with Dustjacket. $40.00 (BK01668)

"If this book doesn't tickle you, you're not feeling.
If this book doesn't annoy you, you're not thinking.
If this book doesn't inspire you, you're not breathing." - Max Maven

"Bob Neale is a marvel of creative thinking. With all its wonderful tricks and essays, Magic Matters is a book to really savor and enjoy." -Eugene Burger

!WARNING: An incredible new magic effect that is fast, visual, direct and amazing. Pick up a lighter, peel off the "warning" sticker, light it, and in a flash of fire the sticker has instantly returned to the lighter!
!WARNING is easy to learn, fun to practice, and addicting to perform. A completely organic magic trick that will get screams from your audience,
!WARNING "generates waves of excitement without you having to say a single word!" It's the perfect ice-breaker for any magician, a stunning close-up trick for the bar, street, banquet or corporate boardroom.
You Receive:
50 Specially Manufactured Flash-Paper "Lighter WARNING Labels"
5 Matching Stickers so you can use any lighter
Note: The Quality of printing for the flash-paper and stickers is simply incredible!
You will also receive a pass-code to access video instructions on-line (produced by Dan and Dave Buck), extra handling tips, performance videos and more...
Reviews from Professionals
"Visually Stunning!" - David Williamson
"Organic and Logical." - Michael Ammar
"...The impossible in a nanosecond." - David Regal
"So off the wall and visual - what a great idea!" -Chad Long
"Fun, fantastic, f@$&!#% unbelievable!" - Daniel Garcia
"Generate waves of excitement without saying a single word!" - Gregory Wilson
$20.00 (10.1538)

The Davenport Story – Volume One: The Life and Times of a Magical Family 1881-1939 - Davenports reveal in spectacular detail, secrets gathered over 110 years as dealers, performers and hoarders of magical memorabilia. This first volume tells how Lewis Davenport, at the age of 16, founded his business in a highly competitive market. How that business prospered and ultimately became one of the most recognizable names in magic. In addition he and succeeding generations were magical performers, so interwoven into the story is how they developed their acts and interacted with leading magicians and events. The story calls upon unique archive material acquired from the likes of The Servais LeRoy Company, Chung Ling Soo, Maskelyne's, Will Goldston, Arnold De Biere, Okito, Cardini, Kalanag, The Great Levante, Murray and many others. Other volumes are to follow and the second in the series, 'The Lost Legends' will include Robert Harbin's unpublished 'Magic Marches On,' Edward Victor's lost book 'With Magic Hands' and as a bonus, a brilliant unpublished work by G. W. Hunter, 'The World of Magic.' Volume One of 'The Davenport Story' is hard bound with color dust cover and has 441 pages with over 500 illustrations including 16 full pages of color. Available in very limited quantities. $135.00 (BK01669)

Til Death Do Us Part: Jim Critchlow has seamlessly blended magic, mentalism and storytelling to create a unique moment of astonishment that leaves spectators truly stunned. When performed at the right time, there is absolutely nothing that can follow this effect.
Using some old wedding photographs of married couples from the last 80 years and a presentation that simply has to be true (doesn't it?) Jim has devised one of the most extraordinarily powerful prediction effects that you will ever perform.
The memory of witnessing 'Til Death Do Us Part resonates with spectators long after the performance is over and most who watch it don't perceive it as any kind of 'trick' at all. It is simply an incredible story with an absolutely inexplicable ending.
Complete with all the necessary photos, full DVD instruction and discussion and PDF files to print more photos as required. $35.00 (40.690)

Secrets Of The Classic Force: The concept of forcing a playing card – to cause a spectator to choose a specific card while apparently giving him a completely free choice – has seemingly always intrigued magicians and literally hundreds of ways to accomplish this goal have been invented. Ironically, the force technique that seems the fairest is also the most enigmatic. Traditionally called the Classic Force, the procedure leaves the audience member with complete confidence that their selection was random. However, unlike other forces that rely on methodological techniques alone, the Classic Force, to be successful and truly deceptive, also incorporates elements of psychology and precise timing. For these reasons, the Classic Force has been saddled with the reputation of being difficult to learn.
On this DVD, you’ll meet several masters of the Classic Force who each painstakingly dissects the elements of this powerful technique and break it down into easy-to-learn concepts.
Daryl begins with the basic elements you’ll need to learn to incorporate the Classic Force into your card work and then discusses advanced techniques, such as utilizing the Classic Force behind your back!
R. Paul Wilson adds his wisdom to the discussion, contributing several other important ingredients necessary to a successful and deceptive force.
Then, Michael Ammar sits down with legendary trade show performer Eddie Tullock to get to the bottom of what made Tullock’s force, a cornerstone of his repertoire and widely thought to be the best Classic Force ever, so surefire.
Finally, Steve Dacri, who also uses the Classic Force in quite a bit of his work, presents an in-depth teach-in and also provides some great information about what to do when the force misses.
The Classic Force is not as difficult to learn as you may think and with the help of the experts you’ll encounter on this DVD, you’ll be classic forcing cards with the best of them in no time! $19.95 (DVD01046)

Transparent Okito Box: A long time ago, we carried an excellent Transparent Okito Box. Such a great item! I am pleased that it is now available again.
This transparent box makes rings, coins and billets vanish and appear, change places and more!
Perform your favorite Okito Box routines while items are in full view! What a twist on one of the true classics.
A new technique even lets coins vanish while the box is in full view on the table!
The box will hold coins up to Half Dollar size. Also works with 2 Euro coins or coins of any domination.
$16.95 (20.433)

Master Works Of Conjuring DVD Set – Marc DeSouza: Marc DeSouza has an international reputation in the magic community, having won some of the most prestigious magic competitions in the world. These prizes include three First Place wins in stage and close-up magic competitions from the Society of American Magicians and three silver medals from that same organization. Additionally, Marc is a three-time gold medal finalist in stage magic at the International Brotherhood of Magicians competition and won first place in close-up magic from them as well.
This four-volume DVD set is a departure from what you have seen Marc do. This is the material that he has used to entertain lay audiences all over the world. These are fully routined and scripted presentations that come right out of Marc’s performing repertoire and are a unique offering in the world of magic—real performance pieces that stun audiences. If you are looking for the latest card moves, these DVDs aren’t for you. However, if you’re looking for fully crafted magical presentations that you can adapt to your own performance style, look no further. Every detail is here; not just tricks, but the thinking that goes into the creation of magical masterpieces.
Whether you are a close-up, parlor, cabaret or stage performer, there is certain to be something of real interest to you here—classical magic brought up to date, stunning mental magic, and brilliant story-telling. You’ll enjoy and be inspired by the performances. Then, you will learn the real secrets behind these Master Works of Conjuring, most of which are being shown and taught here for the very first time. $120.00 (DVD01044A)
Note: For full information on each of the four DVDs, go here: (

UFO Flying Coin: Show your hands are empty, ask to borrow a coin. Rub your thumb on the coin and then flick it in the air. To everyone's amazement it does not come down but remains in midair, spinning like a flying saucer! The coin will fly for about 30 seconds and then land back on your hand.
Many great effects can be achieved. You can even let the coin fly between two cups, placed mouth to mouth together! Let the coin levitate inside a glass tilted sideways, or even let it float completely around your body!
This is a great visual trick that’s easy to master with an instant reset. At any time, the coin can be handed out for inspection and the hands can be shown empty. Andy Duroe teaches you the effect in every detail. The DVD comes with everything you need so you can perform the trick right away. $20.00 (20.434)

Secrets Of Storytelling Decks - World's Greatest Magic By The World's Greatest Magicians - This benchmark collection features just about all of magic’s most enduring and classic effects and routines. It’s a fabulous compendium with many of the top masters in the world of magic teaching their handlings and routines for some of magic’s classics. Each volume covers a specific subject and features new, old, and sometimes rare footage by some of the top video producers in magic.
For many, many years now, magicians have been weaving stories using a deck of playing cards to illustrate their narratives in funny and surprising ways. While not necessarily magic, these demonstrations, when performed by an engaging and interesting performer, can be very magical.
In this collection, you’ll meet five performers each with their own individual take on this longstanding card magic tradition.
Up first is David Regal who weaves a tale about a visit to a night spot of questionable repute.
Michael Ammar then performs and explains Eric Mead’s great story deck routine, notable for the impression that it leaves on the audience that the story the cards tell is being improvised on the spot by the performer.
Bill Malone is next with his signature version of Sam the Bellhop, who also shares every single false cut, false shuffle and flourish used in the routine – the elements that make his routine such a modern-day classic – all in minute detail.
The tale of Sam the Bellhop is then revisited in very hilarious fashion by Doc Eason, who keeps the audience on edge by making them think the routine has gone spectacularly wrong but naturally brings it to a smashing conclusion.
Finally, Eugene Burger charms his way through the classic Diamond Jack routine, suitable for close-up or platform, and then shares some great tips on memorizing and performing a story deck routine that can be implemented no matter which version you choose to learn.
If you (or your audiences) are tired of the standard “pick a card – any card…” approach, adding one of these classic story deck tricks to your repertoire will add a great deal of texture to your performances. What’s more, audiences seem to love them…and what more can you ask from a card trick? $19.95 (DVD01045)

And that’s this week’s Hotlist, just filled to the brim with great new stuff! I just know you will find some items that will really tickle your fancy!
And, as always, I personally appreciate your taking the time out from your busy schedule to spend with us either online at or in person at 102 North Street in Medford. Either way, we love the company!